Our mission is to engage people on the issue of climate change in fun, unique and empowering ways. We believe that climate change is the biggest threat to human survival facing the planet, and we believe that it’s not too late to do something about it. Through our collaborations with artists, philanthropists, corporate sponsors and NGO partners, we hope to elevate climate consciousness within mainstream audiences and turn that awareness into everyday action.
The Solid Agency began as a boutique marketing and production company working with influential tastemakers in the fields of music, film, art and philanthropy. Life was good, but we realized that nothing we were working on was going to matter when our farms are flooded, forests are burning, water is too contaminated to drink and marine ecosystems are collapsing. So we decided to trade all our clients for just one: Earth.
Working for a cause is not new to us. We first met during the production of the 1996 Tibetan Freedom Concert in San Francisco. Perry, then a publicist at Nasty Little Man, was running PR for the festival and Kurt was working for the Beastie Boys as “Minister of Information” (i.e. Marketing Director) for their charitable arm The Milarepa Fund. In our own capacities, we were each tasked with making ‘Tibet’ a household name and cementing its place in 90’s youth culture.
In the years since, we’ve collaborated on many projects and campaigns which have given us the opportunity to develop the strategies and best practices that now serve as the bedrock of The Solid Agency. With 30 years in the business, we’ve been fortunate to work with some incredibly talented people -- several of whom have now joined us at Solid.
- Kurt & Perry, Founding Partners
"Climate change is real and it is caused by human behavior. That’s the triple truth, Ruth!”
What Makes Us Solid
We’re a small firm with big ideas. We know what we do well, and what we don’t. The thing that makes us who we are is that we’re true to ourselves and we don’t tolerate bullshit. There’s just too much important work to get done before the bell rings. If you’re down with that program, give a shout. We need all the help we can get.
Based in New York City, where the culture is the climate.